The Summit Collection '24-'25
Retail Design and Art Direction
OVERVIEW
The Summit Collection blends iconic championship winning history with fresh, innovative designs. This retail line honors our past, celebrating 30 years since the back-to-back Houston Rockets NBA championships while also embracing the future.
APPROACH
Given the opportunity to create a modern, fashion forward sports retail line, we wanted to catch fans attention and trigger nostalgia of the 90's championship days. However, this retail line is not a throwback but a way to bridge the gap for a newer generation of fans, between what happened then and what is now.
Photography Credit: Trevor Patin & Alex Bierens De Haan
The Summit Collection '25-'26
Retail Design and Art Direction
OVERVIEW
The Summit Collection blends Rockets iconic history with fashion forward trends and quality pieces.
This season as Dunkstronaut makes his return we celebrate the energy of the current squad and H-town’s collegiate roots.
Throughout this collection we are taking a twist on the three primary colors of the City Uniform and going for a muted, elevated, and casual tone.
APPROACH
The design approach for the Summit Collection centers on balancing heritage and modern style. Drawing from the Houston Rockets’ iconic history, the concept nods to Houston’s strong collegiate roots, blending athletic culture with a lifestyle-driven aesthetic.
Influenced by the nickname for the University of Houston’s high-flying men’s basketball teams from the 80’s, the collection aims to capture an old school, vintage feel while still feeling relevant today.
