The Summit Collection
Retail Design and Art Direction
OVERVIEW
The Summit Collection blends iconic championship winning history with fresh innovative designs. This retail line honors our past, celebrating 30 years since the back-to-back Houston Rockets NBA championships while also embracing the future.
APPROACH
Given the opportunity to create a modern, fashion forward sports retail line, we wanted to catch fans attention and trigger nostalgia of the 90's championship days. However, this retail line is not a throwback but a way to bridge the gap for a newer generation of fans, between what happened then and what is now.
