Houston Rockets Summer League
Brand Identity and Social Media Campaign
OVERVIEW
The Houston Rockets travel to Las Vegas every summer to compete in a four game championship against other NBA teams in hopes of winning the summer title. On the road, rookies and aspiring G-league players are given the opportunity to show their moves on the court and possibly be given a spot on the Rockets roster.
APPROACH
To refresh this project from past seasons we started with a completely new look and logo. Inspiration was taken from iconic Las Vegas signage, type, terrain and post cards. The summer heat and Vegas desert were used to inspire textures and backgrounds. Rockets red was used to capture the heat of summer and the passion brought on by our young, energetic team.
