Houston Rockets Summer League
Brand Identity and Social Media Campaign
OVERVIEW
Each summer, the Houston Rockets travel to Las Vegas to compete in a four-game championship tournament against other NBA teams, all with the goal of capturing the summer title. The event serves as a proving ground where rookies and aspiring G-League players have the opportunity to showcase their skills on the court. For many, it’s a chance to make a strong impression and earn a spot on the Rockets roster.
APPROACH
To refresh this project from past seasons, we began by developing a completely new visual direction and logo system. Inspiration was drawn from iconic Las Vegas signage, vintage typography, terrain, and classic postcards to create a look that feels bold, nostalgic, and destination-driven. Elements of the summer heat and the Vegas desert informed the textures and backgrounds, adding warmth and atmosphere throughout the designs.
