24-25 Houston Rockets Season Campaign
Brand Identity and Social Media Campaign
OVERVIEW
This season we wanted our campaign to move past the idea of a rebuild, and focus on the talent and athleticism of our young team. Liftoff signifies not only the ascension of a rocket ship but our team and franchise. This campaign sets the tone for the entire season and is seen across advertisements, print, social media, and more.
APPROACH
Our previous campaign "Light the Fuse" ran its course and we knew it was time for something new. Starting with a new logo inspired by rocket ship panel flaps, and the vertical type across the body of the ship. We decided to go back to our roots with heavy use of red, and slight hints of silver through our use of chrome.
