25-26 All Fire Campaign
Logo Design and Branding
OVERVIEW
This season we wanted our campaign to move past the idea of a rebuild, and focus on the talent and athleticism of our young team. Liftoff signifies not only the ascension of a rocket ship but our team and franchise. This campaign sets the tone for the entire season and is seen across advertisements, print, social media, apparel, and throughout Toyota Center.
APPROACH
Our previous campaign "Light the Fuse" ran its course and we knew it was time for something new. Starting with a new logo inspired by rocket ship panel flaps, and the vertical type across the body of the ship. We decided to go back to our roots with heavy use of red, and slight hints of silver through our use of chrome.
AAF Houston - Gold Addy Award
All Fire Logo Design
GRAPHIC ELEMENTS
Utilizing various fiery elements we were able to capture the heat and resilience of the team.
MATCHUP GRAPHICS
WIN GRAPHICS
SCHEDULE POSTER & STANDS
POSTERS & MISC
